The healthier purple potato is coming to UK supermarkets. Why is it healthier? Because, compared to the traditional white potato, it contains up to 10 times the level of antioxidants which helps you maintain a healthy heart.
The Purple Majesty potato contains a natural pigment called “anthocyanins” which contains anti-oxidant properties.
A study by the Queen Margaret University in Edinburgh and the Scottish Crop Research Institute shows that the potato’s natural purple pigment has a positive effect on blood vessels and in reducing blood pressure.